Taters in the 1st market: The moment a product drops, they scramble to buy it and flip it on the secondary market, hoping to make a whopping $25 to $50 per bottle after shipping. Big dreams, right?
Taters in the 2nd market: They think they can pull off the same stunt, only to realize no one’s left to buy their precious bottles. But hey, they bought a case and actually like it, so it’s all good… or so they tell themselves.
Then it hits nationally, and taters swarm local retailers like it’s Black Friday. The phone calls are relentless: “Do you have it yet? I heard the early batches are better, so I need it NOW!”
Social media bourbon groups are flooded with posts of unopened bottles, each tater proudly showing off their “score.”
Every conversation between taters is a broken record: “Have you tried this yet?”
Fast forward three months, and those once-coveted bottles are gathering dust on the end caps of every major retailer. The hype is dead, and nobody cares anymore.